What are the Benefits of Hiring a PR Agency?

Media recognition, brand identity, public awareness and establishment of credibility are the essential aspects for a business firm to establish and grow. The same has become a necessity for individuals from fashion, creative and film industries too. They need to publicise their image and announce their presence for gaining public attention and fame. That is what the role of a PR agency, to establish the identity of a business, artiste or creation. There are a bunch of reliable PR agencies in Kerala, with years of experience and expertise in the field of branding and publicity.

How can a PR agency help you?

Brand Identity – PR agencies with their skills and expertise in publicising can spread the word about your brand. Brand not only means a product or service but also individuals from art, film and fashion industry.

There are numerous brands providing similar products. Advertisements alone may not be sufficient to ensure cementing the brands to customer’s mind. It will necessitate carefully crafted branding campaigns for the client to choose your product over others.

With a plethora of artistes available, you need to be in the limelight to gain attention. Thus, opening up chances to be part of major films, advertisements and fashion shows. Your association with top production houses, directors and fashion designers will improve the chances of you becoming the top model/ actor of the country.

Business Leads – As the PR agency spreads the word about your business and product, it can get you better business leads. The positive news about your business will reach far corners of the country/ world that will be beneficial for you.

Handling Media – Your organisation may have an in-house team for handling the media, preparing news for publication etcetera. However, a PR agency with specialists in media will be able to do the job in a better manner. You do not have to worry anything about news articles about your organisation, once you have outsourced it to a PR agency.  

New Perspective – The expert PR agency will be able to view your organisation and product/ service through a new perspective. They will identify new points for projecting the business to another level. And advise you regarding the marketing of your business.

The renewed perspective will aid in rebranding the identity and restructuring of advertisement campaigns. The newly formulated marketing strategy could be used for attracting the right segment of potential customers.

Improved Business – Once you have a PR agency in place, you do not have to worry about the publicity part of your company. Therefore, you can concentrate fully on your business. This will be beneficial for the growth of your business.

In addition to the above, it will also unburden your staff from creating publicity material. In turn, enabling you to utilise them for other productive works related to your business.

Cost-Effective – Hiring a PR agency is cost-effective. Majority of the PR agencies in Kerala offer budgetary options. You can consider the different options and choose the right one for you. They will also advise you regarding the services that can achieve optimum results.

Considering the business growth and sales ensured by the PR agency, the money spent on them is minimal. The PR agency will be working on behalf of you for the benefit of your business.

Invite Investment – As the publicity and credibility are enhanced through formulated marketing strategy and business tactics instituted by the PR agency, it will attract more investments. Elite business organisations and multinational companies consider reliable firms for the investment of money.

By reflecting an image of a reputed business firm, you will be augmenting the chances of new investments. You may look around to find companies that have been successful in obtaining FDI through creative marketing campaigns and PR work.  

Talent Acquisition – Since you have established yourself as a growing business firm, there will be talented personas vying to join your organisation. After all, who doesn’t want to work in a reputed and strong organisation?

The recruitment of new talents will further add to the growth of your company. It will also help in increasing the business value of your firm.

Overall, the PR agency is an essential part of the growth of any business organisation or artist. They can be your guiding light towards success. The method followed by PR agencies for each kind of art form/ business differs. The credible PR agencies in Kerala follow custom-tailored strategy for each client. One strategy may not be suitable for another client.

You can consult a PR agency today to discuss your requirement. They will advise you regarding the best services for elevating your business to the next level.

You can read Life during COVID-19 here

Shine Syamaladevi is the author of The Shadows, Those Naked lies and The Ribbon Trap

Event Management during COVID-19

The fear of COVID-19 pandemic has affected our lives severely. All the public gathering has been prohibited by governments to reduce the risk of communal spread of Coronavirus. Even though the disease has halted the majority of businesses around the world, event management is one of those businesses that met with an impasse. A few of the leading event management companies from Kerala have found alternative ways to engage the clients and organise virtual event management. 

The event management industry is expected to bounce back to business once the COVID-19 pandemic is under control. Once the fear of mass outbreak has been eliminated.

The government is expected to tone down on lockdown and restrictions shortly. Subsequently, the events and mass gathering of people for functions may commence in a couple of months. It is for the event management companies to follow precautions even after the COVID-19 scare subsides until the invention of a vaccine. You can also read WHO directives regarding mass gatherings here.

Location of the Event

The location of the event must be considered carefully. It should not be in or near any red zone. It is difficult to relocate the event, which had been planned months ago, to a new place. Still, the possibility needs to be considered seriously. 

The invention of vaccination for COVID-19 could resolve most of the problems. However, handwashing facilities, facemasks for every guest, attractive posters reminding the safety precautions must be arranged at the venue. 

Organize Virtual Events if Required

Many of the official meetings, discussions and seminars have become virtual since the beginning of this year. It may be possible to coordinate and organize virtual meetings. So that the Coronavirus scare is kept at bay. 

The virtual meetings may not be as fruitful as meetings at a particular venue. As face-to-face, physical, the interaction could be the best way to convey any idea more effectively. The physical closeness also aids in closing deals more amicably. Nonetheless, the present situation calls for restrictions and social distancing. The event management company may schedule, organise and arrange virtual meetings if required.

Check the Possibility of Hybrid Events

Hybrid event is the new term in event management. The hybrid event will have about a dozen or so guests at the venue. The remaining guests will be attending the event virtually. As the guests attending the event physically are less in number the chances of COVID-19 spread is reduced. 

The event management company in association with the organizers must finalize the guests to be invited for the physical events. The guest list must be prepared carefully so that it doesn’t lead to confrontations and ego clashes. 

Consider the Average Age of Attendees

It has been estimated that COVID-19 creates complications in elderly people more. As it is the case, they may be hesitant to attend events physically. The ages of the invitees have to be confirmed before planning the event. 

Thereby, the event management company can decide upon virtual or hybrid events. Thus making it convenient for both the elderly and young alike. 

Arrangement of Conveyance

If you, along with, the organising members have decided on the physical event, the conveyance may be required for the guests from the accommodation to the venue. The guests are to be briefed about the vehicles for them and precautions while travelling.

The event management company need to arrange an adequate number of vehicles according to the total number of guests. Hand sanitization may be ensured before boarding the bus and after alighting at the venue. The usage of facemasks must be made compulsory during travel and the guests must be seated at an adequate distance. 

Hotel Accommodation

Hotel rooms must be booked at a safe/ Green zone. The hotel must be located away from the dangerous zone. Thereby, preventing the chances of any guest being infected from any person from the Red zone. 

Perceive and Plan

Even though you have prepared everything in advance, certain things may go wrong at the last moment. Since COVID-19 conditions are not what we are accustomed to, you need to brainstorm and presume possible shortcomings. As an event management company, with ample experience, you must have standby measures to meet all the requirements at the shortest possible time. 

Obtain Opinions

You can have your client’s opinion regarding the event. The constructive feedback will help you in understanding the drawbacks and instituting corrective measures for future events. You can make changes and corrections that will help make the events more attractive. 

You can read regarding business during and after COVID-19 here

ShineSyamaladevi is the author of The Shadows, Those Naked lies and The Ribbon Trap