About the World, About Us: Business During and After COVID-19

The area where COVID-19 outbreak has affected the most is the national and international business. Many of the business firms around the world are on the verge of closing down. Or are downsizing to cut the costs and survive. However, this is not the time to lose hope and stop working. Rather we must be battling with all our vigour to regain the momentum. An inactive RNA, Coronavirus, should not defeat human being, the most developed species. Bearing this in mind let’s see the ways to maintain the momentum of our business during and after COVID-19.

You might have already reduced all your budget overheads to sustain the business. This may include advertisement on print and visual media paid ad campaigns on social media and public promotions through other means. Of course, the impact of COVID-19 could not be analysed at this juncture. However, the effects of the disease expected to remain even after the world recover fully from it. Therefore, you must calculate your moves and strategize your business accordingly.

Business during COVID-19

The sales of your product may be down due to people reducing consumption. They have turned to purchase of only essential goods and services. The present period may be used to assess your business and the areas that need attention. Necessary corrective measures may be worked out, to implement it when you get back to business. The other areas you can consider looking into regarding the business during COVID-19 is elaborated in the succeeding paragraphs.

Brand Building

This inactive/ less active period could be ideal for enhancing your brand identity. You may not have to spend money on paid campaigns or advertisements. You can utilise social media, which will not cost you anything.

You can prepare flyers, posters or infographic videos regarding COVID-19 and the safety precautions. People tend to neglect government directives. The posters and other materials prepared by you or your agency will act both as a reminder to the public and publicity material for your business. It will give a positive identity to your business/ product/ service, which will be beneficial for you in the future.

Interact with People

You can continue your interaction with potential customers. There may be doubts/ queries regarding the present status of your business or the prospects with respect to resumption. Provide detailed answers to their questions. It will assure them that, your business is still on. If possible, give them a tentative date, when you are expected to start working in full swing.

Just like you, the others are also going through troubled times. Your reassuring message will ignite hope in their minds too. Note that an optimistic attitude from your end will augment the image of your business. You may also reach out to them and interact if possible. Of course, your communication should not cause disturbance to the clients.

Concentrate on Organic SEO

You don’t need to spend money on ad campaigns on Google, Facebook, Instagram and other social media apps and websites. You may prepare contents that will generate organic SEO. As most of the companies have stopped or curtailed their advertisement campaigns, you have a plausible opportunity to attract more leads.

With your search engine optimised content ranking high on searches, more people will know about your business/ product. If your team is not capable of preparing SEO content, you may consult a digital marketing agency in Kerala for the same. The rates could be negotiated, as they also will be waiting for work.

Update on Google Map

Google Map is the place one searches for services and products “near me”. It gives location-based results in respect of products or service. You must keep your business “open”. Or set a specific timeline that you will be open between so and so times. Otherwise, Google will reflect your business as “closed”, affecting your business negatively.

You may contact “Google My Business Support” for the same.

Business after COVID-19

You will have to take all the necessary precautions even after COVID-19 pandemic comes under control unless a vaccine is invented for it. It is expected to take some time for the businesses to flourish. As people are also financially affected due to the loss of jobs or a decrease in salary.

You need to keep a check on your budget until everything turns normal and people start spending money as before. The brand-building activities you had started during COVID-19 should not be stopped all at once. It should continue without any stoppage. Of course, you may not have to do paid campaigns.

You may ask your digital marketing agency, if you have one, to increase the number of organic SEO contents. That will ensure more publicity to your products and service.

Let us hope for the best and move ahead. Never lose your confidence, as it will affect both your business and employees. With some financial planning and preparedness, we can handle this time of crisis.

Tailpiece:

Remember the following to prevent the spread ofCOVID-19